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In this day and age of Generative AI, you can always create a beautiful mail out of a prompt, in many cases the final mail will be a 1000 times better than the original mail in the prompt. But, more than often, these AI generated mails miss the point, sometimes they miss the tone and sound very artificial and worst of all, in some cases they invent details or hallucinate, which if one isn't cautious, can put something unoriginal, unauthentic into the official communication.
Day 1: Client Negotiation Case Role: Sales Manager Company: Mechtron Equipments Pvt. Ltd. Industry: Industrial machinery (specializing in fabrication and packaging automation systems) Product: MX-2000 Automatic Pouch Packing Machine Location: Indore, India Client: Mr. Arjun Malhotra, Procurement Head, Sainath Foods Pvt. Ltd. (Nagpur) Background of the Case Your company, Mechtron Equipments Pvt. Ltd., manufactures mid-sized automated packaging machines used in food, chemical, and agro-processing industries. You recently met Mr. Arjun Malhotra from Sainath Foods Pvt. Ltd., a company producing snack foods under the brand “CrispyJoy”. They are looking to expand their production line and automate their pouch packaging process for 5g–200g SKU range. Initial Interaction Summary: Client need: 2 units of MX-2000 machines for packaging of Namkeen and Potato Chips Delivery location: Hingna Industrial Area, Nagpur Timeline: Before March 31, 2025 (in time for their new product launch) Budget (as per client): ₹14–15 lakh per unit Your machine price: ₹17.5 lakh per unit (excluding GST) Warranty: 1 year Installation: Free at site Delivery time: 45 days after order confirmation Payment terms: 50% advance, 50% before dispatch The client appreciated the machine’s performance during your demo at the Indore Tech Expo 2025 but has expressed concern over the price difference compared to a local Nagpur competitor. Objective for the Candidate You are the Sales Manager, Mr. Rajesh Patil, at Mechtron Equipments Pvt. Ltd. You have to handle this negotiation tactfully—balancing firmness on pricing with an openness to build a long-term client relationship. You’ll write three professional emails, each showing different stages of the communication cycle.
Role: Operations Executive Company: FreshWave Beverages Pvt. Ltd. Industry: Packaged beverage manufacturing Situation: A supplier delay is threatening the production schedule of a new product line launch. Your Boss: Mr. Ankit Mehra (Plant Manager) Supplier: Ms. Shreya Nair, Apex Polyplast Pvt. Ltd. (supplier of PET bottles) Client (affected): Mr. Rahul Thakur, Purchase Head, UrbanBasket Supermarts Ltd. Business Case Background FreshWave Beverages manufactures flavored water bottles under the brand AquaPop. The company is set to launch its new 500 ml “Lemon Spark” range on March 15, 2025, across 600 retail outlets via UrbanBasket Supermarts — a big opportunity worth ₹1.2 crore in first quarter sales. You have an ongoing supply agreement with Apex Polyplast Pvt. Ltd., who supplies the PET preforms and caps. However, yesterday you received an update that their injection molding line has gone down due to an electrical fault — delaying dispatch by 10 days. If this isn’t resolved immediately, your production batch will halt, leading to missed delivery dates, penalties, and loss of client trust.
Role: HR Manager Company: BrightMedia Digital Solutions Pvt. Ltd. Industry: Marketing & Advertising Your Boss: Ms. Divya Rastogi (Head of HR) Employees involved: Riya Singh — Senior Content Strategist Karan Patel — Graphic Designer Business Case Background BrightMedia Digital Solutions is a creative agency handling large social-media campaigns. The marketing team was working on a campaign for GlowSkin Cosmetics — a new client with a launch scheduled in 10 days. Two core team members, Riya Singh and Karan Patel, had an argument during a brainstorming session. Riya alleged that Karan missed multiple design revisions and delayed her content timeline; Karan countered that Riya changed the brief repeatedly and blamed him unfairly in front of others. The conflict escalated in Slack messages visible to the whole team, lowering morale. The Marketing Head, Mr. Arpit Kohli, reported the matter to HR for intervention. You, the HR Manager, must de-escalate the situation, record facts neutrally, and restore professional collaboration.
Role: Marketing Associate Company: EcoBlend Appliances Pvt. Ltd. Industry: Home & Kitchen Appliances (sustainability focused) Supervisor: Ms. Anjali Bose — Marketing Head Other Stakeholders: Mr. Sahil Verma — Sales Manager Ms. Kavita Joshi — PR Agency Lead, SparkCom PR Mr. Rohan Desai — Retail Client (“HomeHub Stores India”) Business Case Background EcoBlend Appliances is preparing to launch its new product line — the EcoBlend Smart Mixer 7000, India’s first energy-efficient smart blender with AI-based motor control. Launch date: April 10 2025. You, as the Marketing Associate, are responsible for coordinating across departments, preparing internal and external communications, and ensuring that messaging stays consistent with the brand’s sustainability image. Three major communications are expected this week: Internal launch announcement to employees. External press coordination with PR agency. Customer update mail for retail partners.
Role: Accounts Executive Company: NovaTech Engineering Systems Pvt. Ltd. Industry: Industrial Automation & Machinery Supervisor: Mr. Vikas Menon (Accounts Manager) Stakeholders: Vendor: Ms. Meena Iyer — Accounts Head, ProFast Fabricators Pvt. Ltd. Internal Audit: Mr. Ravi Ghosh — Internal Auditor Business Case Background NovaTech purchased custom-fabricated metal frames from ProFast Fabricators under PO No. NT/ENG/7742 dated 12 March 2025, amount ₹ 7,85,000 + 18 % GST. When reconciling invoices, ProFast claims NovaTech short-paid ₹ 47,500, stating that one batch of 25 frames was billed but not acknowledged in NovaTech’s GRN (Goods Receipt Note). You’ve reviewed the vendor’s mail and must handle the matter diplomatically—verifying facts, maintaining financial integrity, and keeping the vendor relationship healthy.
Role: Customer Success Lead Company: InnoServe IT Solutions Pvt. Ltd. Industry: SaaS / IT Services Supervisor: Mr. Ajay Bhatia (Head of Customer Operations) Client: Ms. Priya Nanda — Operations Head, Zenith Retail Pvt. Ltd. Business Case Background InnoServe provides cloud-based point-of-sale (POS) systems for retail chains. Your client, Zenith Retail Pvt. Ltd., has been using InnoServe’s POS solution InnoPOS Pro for their 18 outlets for over a year. Recently, the client emailed a formal complaint stating that: Their stores faced repeated system downtime over the last 10 days, affecting billing. The support helpline was unresponsive for two consecutive days. They are considering switching vendors if the service does not stabilize soon. This is a premium client contributing nearly ₹10 lakh per annum in subscription revenue. You must act quickly to resolve the issue and retain the account.
Role: Team Leader — Sales & Client Acquisition Company: BluePeak Consulting Services Pvt. Ltd. Industry: B2B Consulting & Market Research Supervisor: Ms. Neha Rawat (Regional Manager) Team Member: Mr. Aditya Mehra — Sales Executive Business Case Background BluePeak Consulting helps SME clients identify export opportunities. Each quarter, the sales team undergoes a performance review. Aditya Mehra, one of your executives, achieved 68 % of his quarterly target (₹13.6 lakh / ₹20 lakh) — below the team average of 82 %. However, he contributed significantly to client retention, building two strong accounts that promise long-term value. He feels demotivated because despite his hard work, his peers received recognition while he didn’t. As his Team Leader, you must conduct a professional, growth-oriented review, communicate fairly to HR, and follow up with encouragement.
In this program you get to work on 21 Business Situations, which you get to resolve through impactful mails. These situations are divided in 7 Business Cases, which have been crafted in consultation with industry professionals, subject matter experts and esteemed professors. You get to resolve the problem statements while playing the role of the central character around whom the cases are designed. In this day and age of Generative AI, you can always create a beautiful mail out of a prompt, in many cases the final mail will be a 1000 times better than the original mail in the prompt. But, more than often, these AI generated mails miss the point, sometimes they miss the tone and sound very artificial and worst of all, in some cases they invent details or hallucinate, which if one isn't cautious, can put something unoriginal, unauthentic into the official communication. By the end of this program, you will have a better understanding of how to parse a business situation. Write effective mails, practice them and perfect the skill. Also, you will learn how to curate the best prompt for the situation and use Gen AI platforms effectively to create mails. Also, as a bonus, all the assessements will be evaluated and graded by AI, and the best of the answers will be showcased to our industry partners and you may get an opportunity to appear for a job interview or get an internship offer. See you in the first lesson